Consumer's Medical Resource, Based in Pembroke, MA, is seeking an experience Marketing Director.

• Job Description

  Successful candidate will possess an understanding of the employer health management and healthcare benefits industry, develop, establish and maintain marketing strategies to meet organizational objectives for CMR.

• Main Job Tasks and Responsibilities

  • Manage and coordinate all marketing and promotional staff and activities including B2B marketing activities (email   campaigns, Direct Mail)
  • Manage creation and execution of customer communications (marcom) programs used to increase program   utilization and awareness
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Liaison with media and industry trade associations
  • Analysis of current market conditions and competitor information
  • Provide sales support through coordination of proposal execution, collateral development and PowerPoint   Presentation development
  • Ongoing management of corporate website in partnership with outsourced web firm
  • Develop and implement marketing plans and projects for new and existing products
  

• Skills

  • Business or marketing-related degree or equivalent professional qualification
  • Experience in all aspects of developing and maintaining marketing strategies
  • Technical marketing skills
  • Proven experience in customer and market research
  • Relevent decision-support product, employee benefits, healthcare or population health management industry   knowledge
  • Experience with relevant software applications
  • Excellent written and verbal communication skills
  • Organization and planning
  • Problem analysis and problem-solving
  • Collaboration
  • Persuasiveness
  • Adaptability
  • Innovation
  • Judgement
  • Decision-making
  • Stress Tolerance
  
  

  Interested? Email your resume, cover letter and salary requirements to hr@consumersmedical.com with the subject: Director of Marketing